About
Hunter Gatherer is the company behind three businesses that find opportunity early.
We started from a simple observation. Organisations leave signs before they buy, change, expand or hire. Funding arrives. A new leader is appointed. A contract is won. An office opens. Hiring picks up. Those events are visible if you are looking, and they tend to happen weeks or months before a purchasing decision is made public.
Most suppliers still find customers the old way, with purchased lists and cold outreach. We built businesses that do it the other way round: watch for the moment an organisation is entering a buying window, understand what that moment means, then start a conversation with the right person while nobody else is in the room.
Hunter Gatherer is the parent company. It does not sell a service of its own. The work happens inside TrigR Growth, TrigR Gifting and Future Makers, each of which has its own market, its own team and its own website. This site exists so that people can understand who we are and how the businesses fit together.
What we combine
Five things, working together. Take any one away and the others stop being useful.
- Intelligence
- Signals gathered continuously across millions of organisations and scored for what they are likely to mean.
- Technology
- Bespoke AI engines that detect, research and prioritise the events that matter, before they are visible to the wider market.
- Relationships
- Warm introductions, mutual contacts and senior peer-to-peer conversations, opened at the right time.
- Commercial strategy
- Every opportunity is qualified with judgement, context and prioritisation, and framed around the moment that created it.
- Human judgement
- People decide what a signal means and what to do about it. The technology serves the conversation, not the other way round.
What the three businesses share
Timing
TrigR Growth puts it plainly: timing is the only edge that compounds. Signals precede purchases by weeks or months. By the time a need becomes public, the shortlist conversation has usually already happened. Our job is to make sure it happened with our clients.
Signals
A signal is an observable event that statistically precedes a decision. Funding rounds, leadership appointments, office openings, product launches and headcount inflection points are the obvious ones. TrigR Growth monitors 38 distinct signal types. TrigR Gifting tracks hundreds of proprietary gifting signals. Future Makers watches ten buying signals that precede an agency search.
Three kinds of intelligence
Artificial intelligence finds the signal. Commercial intelligence qualifies it, adding judgement, context and prioritisation that software alone cannot provide. Relationship intelligence finds the warm way in. TrigR Gifting describes the model in one line: technology finds signals, people interpret them, relationships unlock opportunities.
A service, not a login
None of the businesses hand clients a dashboard and wish them luck. Real people make contact, qualify the conversation and pass on a warm, active opportunity. There is nothing to log into and no list to work through.
- Signal
- Insight
- Relationship
- Opportunity
- Growth
The businesses
Each one is a specialist. Read about what they do and who they are for.
See the three businesses